The level of beer consumption in a country depends on many factors: income of citizens, drinking habits, legal restrictions, the number of breweries, etc. It is also noted that in countries with a developed beer culture, the percentage of people who prefer strong alcoholic beverages is lower. But this does not apply to Russia, our citizens love vodka and beer equally. More on this below.
According to statistics for 2011, the average European level of beer consumption per capita is 70-80 liters per year. The leaders of the rating are: Czech Republic (112.8 liters), Austria (108.2) and Germany (106.7 liters). On average, each resident of these countries drinks 1 liter of beer every 3 days.
Per capita beer consumption in Russia is 65.3 liters, that is, two times less than that of the leader – the Czech Republic. More than others, people aged 25-45 are addicted to the foamy drink. More or less regularly drink beer 57% of the inhabitants of Russia, of which 75% are men. Experts call Baltika, Zhigulevskoe and Klinskoe the most popular beer brands in Russia.
Although on average Russians drink 20% less beer per year than Europeans, the domestic beer market is gradually shrinking (by 16% compared to the previous year). No growth is expected in the coming years.
This is due to legislative restrictions in recent years, in particular the ban on the sale of beer in public places, and the fact that Russians prefer strong alcoholic drinks (vodka, cognac, wine, etc.). Also, over the past few years, beer has been squeezed out of the market by other low-alcohol drinks – energy drinks and cocktails.
Interestingly, the world leaders in beer consumption – the Czech Republic and Austria – are not included in the rating of the world’s largest producers of this drink. China is the leader here, producing 2.430 million gallons of beer a year. In second place is the United States – 2350 million gallons. Only Germany, with 1,090 million gallons, made it into both rankings, finishing third.